As the end of the year approaches, insurance carriers begin their internal planning for 2025, and agents should follow suit. While many agencies focus on closing out the current year, dedicating time to plan for the upcoming one is equally critical. Strategic collaboration with carriers not only strengthens relationships but also ensures alignment with shared goals. This effort goes beyond meeting sales targets; it’s about fostering mutual growth and creating value.
Understanding carrier priorities is a key part of this process. Stay informed about shifts, such as:
- Withdrawing from certain industries
- Expanding into new markets
This knowledge allows your agency to make informed decisions and adjust strategies. Prioritizing the right partnerships is also essential. Focus on relationships that align closely with your agency’s objectives to ensure stronger and more productive collaborations.
Accountability plays a significant role in effective planning. When both sides commit to a clear and actionable plan, progress becomes easier to track, trust is maintained, and adaptations to changes are more efficient. Revisiting and revising plans as needed ensures that partnerships remain on course. A carrier’s willingness to engage in meaningful planning often signals their commitment to the relationship, helping agencies decide where to place future business.
Planning with the right carrier partners lays the foundation for success. Aligning your agency’s strategies with carrier goals creates a collaborative approach that benefits all parties. Taking these steps now will position your agency for growth and mutual achievement in 2025.